Case study

HOTBOX Brand Identity

Designer: Jake Butrica
Instructor: Paul Sheriff


Brand identity | Package Design | Typography | Illustration


Hotbox is a cannabis brand packaging project that features three different cannabis products. The components of this project are chocolate edibles,
a topical lotion, and a box of pre-rolled joints. The overall look of the packaging was inspired by psycodelic artwork that was popular in the 60s. The hand done Hotobox logo and colorful psycodelic illustrations create a fun, and laid back hippie asthetic. A perfect look for a contemporary cannibus brand that doesn’t want to let go of their old stoner culture.