Case study

Hyoh Brand identity

Designer: Jake Butrica
Instructor: Soonduk Krebs
Tyler school of Art, Graphic and Interative Design


Web Design | Package Design | Typography


Hyoh is an outdoor brand that values individuality and sensibility of fashion that brightens the consumers’ mood. Hyoh stands for hike your own hike
and this brand explores different ways a person can hike. The main component is an e-commerce website, different branded clothing, social media campaigns, and a brick and mortar store design.