Case study

One Of Those Days Brewing Co. Brand Identity

Designer: Jake Butrica
Instructor: Caleb Briggs Heisey


Brand identity | Typography | Package Design


One Of Those Days Brewing Co. is a made up brewery identity that will give and calm your anxiety all at the same time. Each beer has a story of a day that would make you want to chug a beer to turn your frown upside down. A grungy graphic with a unique gradient accompanies each story, along with the name of each beer layed out in Cooper black font. Black and yellow are the primary colors that are consistent throught the indentity. I wanted to create a identity that had a sense of humor and striking visuals that sets it apart from other breweries you see out there.